The Wild J

The Wild J
90%

Sales increased by

97%

Conversion rate increase

50%

Decrease in CPO

About The Wild J

The Wild J is a modern western boutique born out of a love for bold style and small-town roots. Founded in 2020, this woman-owned brand quickly captured the hearts of shoppers craving unique, edgy pieces with a western twist. By 2024, The Wild J was experiencing massive growth, with loyal fans all across the country falling for their signature blend of trendy and rustic fashion.

CHALLENGE

Throughout 2024, The Wild J enjoyed steady momentum—until everything suddenly shifted. After peaking in November, they continued pouring more money into ads, hoping to maintain the holiday surge. But when the season ended, sales plummeted. Despite increasing their ad spend, results stalled. Revenue was cut in half, and numbers kept dropping without a clear explanation, putting the brand under serious pressure.

SOLUTION

That’s when The Wild J partnered with KBR Social. We rolled up our sleeves and took a deep dive—auditing their ads, website, social media, and email flows. At KBR Social, we believe your entire brand experience matters, not just your ad campaigns. By fixing hidden website issues, reworking their ads, and cleaning up the full marketing funnel, the change was immediate. Sales surged, cost per purchase dropped, and conversions doubled. In under 60 days, The Wild J didn’t just bounce back—they celebrated their best month ever.

Reviews