Know your break-even.
Own your growth.
Find out what your boutique needs to sell, how much you earn per order, and what you can afford to spend acquiring customers.
01. Sales & product costs
Use figures from the same month. Revenue should be after discounts and refunds, before sales tax.
02. Shipping & order expenses
03. Monthly expenses
Include rent, payroll, subscriptions, utilities, agency fees and other overhead. Exclude ads and per-order costs above.
04. Advertising goals
Your numbers, explained.
Understand your business break-even and the advertising targets that support your profit goal.
How much do you need to sell to cover expenses?
Your estimated monthly sales needed to cover product costs, order expenses, and overhead, before advertising.
How much can you spend to get a purchase?
Lower acquisition costs leave more room for profit. These targets assume every modeled order bears an equal share of overhead.
What ROAS should you aim for?
These use modeled order revenue including shipping. Meta's reported Purchase ROAS may differ if its purchase value excludes shipping.
These figures explain how the CPA targets are calculated. They aren't additional ad-spend targets.
Adjust your profit target
See how we calculated this
Per-order breakdown
Monthly break-even & profit
Detailed CPA & ROAS guardrails
Ready to grow beyond break-even?
We help clothing brands turn their numbers into smarter advertising and sustainable growth.
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